Understanding the Importance of Marketing Concepts in Shoe Craftsmen

Oct 13, 2025 by miodeya.com 90 views

Analysis of the Effect of Product Policy and Distribution Channels on Shoe Sales Volume in Medan Denai District

Medan Denai District is one of the key locations for the shoe industry in North Sumatra Province, Indonesia. The area is home to numerous shoe craftsmen who face significant challenges in increasing their sales volume. In this context, effective management of product policies and distribution channels is crucial for success in marketing. This study aims to analyze the impact of product policies, including quality and product models, as well as distribution policies, including distribution area and smooth distribution, on the volume of sales of shoes in Medan Denai District.

Understanding the Importance of Marketing Concepts in Shoe Craftsmen

Marketing is a multifaceted process that involves various elements, including products, prices, promotion, and distribution. Among small shoe craftsmen, product management and distribution are vital components that can make or break their business. Product policy encompasses the development of attractive models and ensures high quality, while distribution policies involve how products reach consumers effectively and efficiently. If shoe craftsmen are unable to handle these two aspects well, it will be difficult to achieve the desired sales target.

The Role of Product Policy in Shoe Sales

Product policy is a critical component of marketing that can significantly impact sales volume. It involves the development of attractive models and ensures high quality. Shoe craftsmen who are able to offer high-quality products with attractive designs are more likely to attract customers and increase sales. In this context, product quality refers to the physical characteristics of the product, such as comfort, durability, and style. Product model, on the other hand, refers to the design and features of the product.

The Impact of Distribution Policy on Shoe Sales

Distribution policy is another critical component of marketing that can significantly impact sales volume. It involves how products reach consumers effectively and efficiently. Shoe craftsmen who are able to establish good cooperation with distributors and identify proper distribution channels are more likely to increase their sales volume. In this context, distribution area refers to market reach, while smooth distribution is related to how fast and efficient the product reaches consumers.

Research Methodology

This research was conducted in Medan Denai District by involving 71 shoe craftsmen as a sample. Data collection methods were carried out through observation, interviews, questionnaires, and documentation to obtain comprehensive information on the effect of product policies and distribution on sales volume. The research design used was a survey research design, which involved collecting data from a sample of shoe craftsmen in Medan Denai District.

Research Results

The results showed that there was a significant positive influence between product policy (product quality, product model) and distribution policy (smooth distribution, distribution area) on sales volume. This indicates that shoe craftsmen who are able to offer high-quality products with attractive designs, and have a good distribution network, tend to get better sales. The results also showed that shoe craftsmen who are able to adapt to changes in needs and market preferences are more likely to increase their sales volume.

Additional Analysis and Explanation

The success of sales not only depends on the product produced, but also at how well the product is distributed. In this context, the distribution area refers to market reach, while the smooth distribution is related to how fast and efficient the product reaches consumers. Shoe craftsmen who are able to identify proper distribution channels and establish good cooperation with distributors will be able to increase their sales volume.

Furthermore, it is essential for shoe craftsmen to adapt to changes in needs and market preferences. By maintaining the quality of the product and innovating in the model, they can create added value that will attract the attention of consumers. In addition, in the current digital era, utilizing online platforms is also an effective strategy to increase market reach.

Conclusion

This study revealed that there was a close relationship between product and distribution policy and sales volume in the shoe industry in Medan Denai District. Shoe craftsmen who focus on improving product quality, innovative models, and effective distribution channels have the potential to achieve greater success. Therefore, efforts to improve these two aspects should be a top priority for every shoe craftsman in order to increase competitiveness in the market.

Recommendations for Shoe Craftsmen

Based on the findings of this study, the following recommendations are made for shoe craftsmen in Medan Denai District:

Improve product quality: Shoe craftsmen should focus on improving the quality of their products to attract more customers.
Innovate product models: Shoe craftsmen should innovate their product models to create added value and attract the attention of consumers.
Establish good cooperation with distributors: Shoe craftsmen should establish good cooperation with distributors to increase their sales volume.
Utilize online platforms: Shoe craftsmen should utilize online platforms to increase their market reach and sales volume.
Adapt to changes in needs and market preferences: Shoe craftsmen should adapt to changes in needs and market preferences to increase their competitiveness in the market.

By following these recommendations, shoe craftsmen in Medan Denai District can increase their sales volume and achieve greater success in the shoe industry.
Frequently Asked Questions (FAQs) about the Effect of Product Policy and Distribution Channels on Shoe Sales Volume in Medan Denai District

In this article, we will answer some of the frequently asked questions about the effect of product policy and distribution channels on shoe sales volume in Medan Denai District.

Q: What is the significance of product policy in shoe sales?

A: Product policy is a critical component of marketing that can significantly impact sales volume. It involves the development of attractive models and ensures high quality. Shoe craftsmen who are able to offer high-quality products with attractive designs are more likely to attract customers and increase sales.

Q: What is the impact of distribution policy on shoe sales?

A: Distribution policy is another critical component of marketing that can significantly impact sales volume. It involves how products reach consumers effectively and efficiently. Shoe craftsmen who are able to establish good cooperation with distributors and identify proper distribution channels are more likely to increase their sales volume.

Q: What are the key factors that affect product policy in shoe sales?

A: The key factors that affect product policy in shoe sales include product quality, product model, and innovation. Shoe craftsmen who are able to offer high-quality products with attractive designs and innovative models are more likely to attract customers and increase sales.

Q: What are the key factors that affect distribution policy in shoe sales?

A: The key factors that affect distribution policy in shoe sales include distribution area, smooth distribution, and cooperation with distributors. Shoe craftsmen who are able to establish good cooperation with distributors and identify proper distribution channels are more likely to increase their sales volume.

Q: How can shoe craftsmen adapt to changes in needs and market preferences?

A: Shoe craftsmen can adapt to changes in needs and market preferences by maintaining the quality of their products, innovating in their product models, and utilizing online platforms to increase their market reach.

Q: What are the benefits of utilizing online platforms for shoe sales?

A: The benefits of utilizing online platforms for shoe sales include increased market reach, increased sales volume, and improved customer engagement. Shoe craftsmen who utilize online platforms can reach a wider audience and increase their sales volume.

Q: What are the challenges faced by shoe craftsmen in Medan Denai District?

A: The challenges faced by shoe craftsmen in Medan Denai District include competition from other shoe manufacturers, limited market reach, and limited resources. However, by focusing on improving product quality, innovating in product models, and utilizing online platforms, shoe craftsmen can overcome these challenges and increase their sales volume.

Q: What are the recommendations for shoe craftsmen in Medan Denai District?

A: The recommendations for shoe craftsmen in Medan Denai District include improving product quality, innovating in product models, establishing good cooperation with distributors, utilizing online platforms, and adapting to changes in needs and market preferences.

Q: How can shoe craftsmen measure the effectiveness of their product policy and distribution channels?

A: Shoe craftsmen can measure the effectiveness of their product policy and distribution channels by tracking sales volume, customer satisfaction, and market reach. By analyzing these metrics, shoe craftsmen can identify areas for improvement and make data-driven decisions to increase their sales volume.

Q: What are the future directions for research on the effect of product policy and distribution channels on shoe sales volume in Medan Denai District?

A: The future directions for research on the effect of product policy and distribution channels on shoe sales volume in Medan Denai District include investigating the impact of digital marketing on shoe sales, analyzing the role of social media in shoe sales, and exploring the effects of e-commerce on shoe sales.