Improving Entrepreneurial Skills

Oct 13, 2025 by miodeya.com 56 views

The Influence of Entrepreneurial Skills and Business Environment on the Success of Ornamental Plants in Madirsan Tanjung Morawa

Introduction

The ornamental plant industry has been growing rapidly in recent years, with many entrepreneurs venturing into this field in search of lucrative opportunities. However, the success of ornamental plant businesses depends on various factors, including entrepreneurial skills and the business environment. This study aims to determine the effect of entrepreneurial skills and the business environment on the success of ornamental plants in Madirsan Tanjung Morawa. The population in this study consisted of ornamental plant businesses operating in the area, with a total sample of 35 businesses chosen using purposive sampling techniques.

Methodology

The data collection methods used in this study include primary and secondary data, which are obtained through documentation and questionnaire distribution studies. This study uses an associative approach, where data analysis is carried out by multiple linear regression methods. The results of this study will provide valuable insights into the factors that contribute to the success of ornamental plant businesses in Madirsan Tanjung Morawa.

Results

The results of this study showed that the simultaneous entrepreneurial skills variables and business variables had a positive and significant influence on the success of ornamental plants in Madirsan Tanjung Morawa. Separately, the variable of entrepreneurial skills also has a positive and significant influence on the success of the ornamental plant business. In addition, the business environment variable shows positive and significant effects on the success of ornamental plants business.

Discussion

The results of this study indicate that the business environment has a stronger influence compared to entrepreneurial skills on the success of ornamental plants in Madirsan Tanjung Morawa. This shows that external factors, such as market conditions, competition, and business regulation, play an important role in achieving business success. The influence of entrepreneurial skills on the success of ornamental plants can be seen from the ability of entrepreneurs in making decisions, adapting to market changes, and managing existing resources. Skills such as financial management, marketing, and product innovation are very crucial to increase business competitiveness.

The Role of Entrepreneurial Skills

Entrepreneurial skills play a crucial role in the success of ornamental plant businesses. Entrepreneurs who possess strong skills in financial management, marketing, and product innovation are more likely to achieve business success. For example, entrepreneurs who are able to apply digital marketing techniques will more easily reach new customers than those who depend on traditional marketing methods. In addition, entrepreneurs who are able to adapt to market changes and make informed decisions are more likely to stay ahead of the competition.

The Role of Business Environment

A conducive business environment is also essential for the success of ornamental plant businesses. This includes access to quality raw materials, support from the government in the form of supporting policies, as well as the existence of a mutually supportive business community. In this study, it turns out that factors such as good infrastructure and the existence of local markets are very influential on business performance. A business environment that is conducive to growth and development will encourage entrepreneurs to invest in their businesses and create new opportunities.

Conclusion

This study emphasizes that entrepreneurs not only need to pay attention to their skills but must also be active in building and maintaining a positive business environment to achieve success. With the synergy between entrepreneurial skills and good environmental conditions, ornamental plants businesses can more easily achieve targets and create highly competitive businesses. Therefore, it is essential for ornamental plant businesses in Madirsan Tanjung Morawa to continue to improve entrepreneurial skills while maintaining good relationships with the business environment.

Recommendations

Based on the findings of this study, the following recommendations are made:

Improving Entrepreneurial Skills: Ornamental plant businesses in Madirsan Tanjung Morawa should continue to improve their entrepreneurial skills, particularly in financial management, marketing, and product innovation.
Maintaining Good Relationships with the Business Environment: Businesses should maintain good relationships with the business environment, including access to quality raw materials, support from the government, and a mutually supportive business community.
Collaboration between Employers, Government, and Communities: Collaboration between employers, government, and communities can create an ecosystem that supports each other to achieve sustainable success.

Limitations of the Study

This study has several limitations, including:

Small Sample Size: The sample size of this study is relatively small, which may limit the generalizability of the findings.
Limited Data Collection Methods: This study used only primary and secondary data, which may not provide a comprehensive understanding of the factors that contribute to the success of ornamental plant businesses.

Future Research Directions

Future research should aim to:

Increase the Sample Size: Future studies should aim to increase the sample size to provide a more comprehensive understanding of the factors that contribute to the success of ornamental plant businesses.
Use Multiple Data Collection Methods: Future studies should use multiple data collection methods, including surveys, interviews, and observations, to provide a more comprehensive understanding of the factors that contribute to the success of ornamental plant businesses.

Conclusion

In conclusion, this study highlights the importance of entrepreneurial skills and the business environment in the success of ornamental plant businesses in Madirsan Tanjung Morawa. The results of this study provide valuable insights into the factors that contribute to the success of ornamental plant businesses and highlight the need for entrepreneurs to improve their skills and maintain good relationships with the business environment.
Frequently Asked Questions (FAQs) about the Influence of Entrepreneurial Skills and Business Environment on the Success of Ornamental Plants in Madirsan Tanjung Morawa

Q: What is the main objective of this study? A: The main objective of this study is to determine the effect of entrepreneurial skills and the business environment on the success of ornamental plants in Madirsan Tanjung Morawa.

Q: What is the population of this study? A: The population of this study consists of ornamental plant businesses operating in Madirsan Tanjung Morawa.

Q: What is the sample size of this study? A: The sample size of this study is 35 businesses chosen using purposive sampling techniques.

Q: What are the data collection methods used in this study? A: The data collection methods used in this study include primary and secondary data, which are obtained through documentation and questionnaire distribution studies.

Q: What is the analytical approach used in this study? A: The analytical approach used in this study is an associative approach, where data analysis is carried out by multiple linear regression methods.

Q: What are the findings of this study? A: The findings of this study show that the simultaneous entrepreneurial skills variables and business variables have a positive and significant influence on the success of ornamental plants in Madirsan Tanjung Morawa. Separately, the variable of entrepreneurial skills also has a positive and significant influence on the success of the ornamental plant business. In addition, the business environment variable shows positive and significant effects on the success of ornamental plants business.

Q: What is the conclusion of this study? A: The conclusion of this study is that the business environment has a stronger influence compared to entrepreneurial skills on the success of ornamental plants in Madirsan Tanjung Morawa.

Q: What are the recommendations of this study? A: The recommendations of this study are:

Improving Entrepreneurial Skills: Ornamental plant businesses in Madirsan Tanjung Morawa should continue to improve their entrepreneurial skills, particularly in financial management, marketing, and product innovation.
Maintaining Good Relationships with the Business Environment: Businesses should maintain good relationships with the business environment, including access to quality raw materials, support from the government, and a mutually supportive business community.
Collaboration between Employers, Government, and Communities: Collaboration between employers, government, and communities can create an ecosystem that supports each other to achieve sustainable success.

Q: What are the limitations of this study? A: The limitations of this study are:

Small Sample Size: The sample size of this study is relatively small, which may limit the generalizability of the findings.
Limited Data Collection Methods: This study used only primary and secondary data, which may not provide a comprehensive understanding of the factors that contribute to the success of ornamental plant businesses.

Q: What are the future research directions? A: Future research should aim to:

Increase the Sample Size: Future studies should aim to increase the sample size to provide a more comprehensive understanding of the factors that contribute to the success of ornamental plant businesses.
Use Multiple Data Collection Methods: Future studies should use multiple data collection methods, including surveys, interviews, and observations, to provide a more comprehensive understanding of the factors that contribute to the success of ornamental plant businesses.

Q: What are the implications of this study? A: The implications of this study are that entrepreneurs should pay attention to both their skills and the business environment to achieve success in the ornamental plant industry.